Words words words...  If we're not careful, the words we use in a website can either be swallowed up by the design, or seem to go on and on, ad nauseum. The art of copy writing for the web is a unique and essential discipline - one that mustn't be ignored.

 
Magazine publishers, advertising executives, and politicians all know that copy-writing is specific to the medium in which their material is being presented. Strange, then, that so few web site owners realize this.

I make it a policy to offer copy-writing services to my clients in an effort to render their textual content as effectively as possible. Often, this is as simple as knowing how to divide long stretches of copy into bite-sized pages. Occasionally, I ask for more detail. More often than not, however, we agree to simplify, simplify, simplify!